SAXbags gets an endorsement from Academy Award winning actor and environmental activist, Jeremy Irons. I heard him speak on TV about re-usable produce bags, so I thought I would mail him a set of SAXbags as a little gift. A week later I got this email:

“Great you are taking this amazing initiative Karen. If we are to change

our world in any way it must be ‘we’ who change it now, rather than

waiting for the others.” – Jeremy Irons

Recently Mr. Irons appeared on BBC1’s The One Show to discuss his latest film, the documentary, Trashed. In the film he takes us on an eye-opening tour around the globe and exposes the disgusting truth about our throw-away culture. We see the mountains of plastic trash that we choose to not think about, even though each and every one of us contributes to it daily. And the plastic does not break down, ever. This film forces us to accept the reality that recycling our waste isn’t going to cut it. You can buy the film, or see a trailer on the website: or better yet, organise a screening in your own community. The website tells you how to do it.

We can’t continue patting ourselves on the back thinking that by recycling we’re “doing our bit” for the environment. Even if we ship our plastic trash to other countries to deal with, it still ends up in the soil, the oceans, lakes and rivers, and ultimately, in the food chain. As we all know, pollution knows no borders.

Is this the legacy we wish to leave our children, our grandchildren and all the generations that come after? How will they look back on our generation – the one who grew up on microwave meals in single-use plastic trays? The generation whose childhood toys were entirely made of plastic, and all ended up in the landfill where they will sit, piling up indefinitely.

Ingrained human behaviour is difficult to change, but I sincerely believe we can change our shopping habits to meet this environmental disaster. Changing over to re-usable bags may be a small first step, but at least it IS a change and a start. I found that when I started using cloth bags, I began noticing much more about how consumer items are packaged, displayed and sold to us. I began to question everything – does that celeriac really need to be shrink wrapped? Couldn’t I refill my washing-up liquid bottle rather than buying a new one each time? Maybe I could choose my own potatoes from a bulk bin, rather than having someone else pack them for me into a plastic bag.

As Jeremy Irons puts it, we cannot wait for “others” to change (i.e. the food packaging industry, supermarket produce buyers, fast food outlets) WE must be the catalyst that changes how we shop, what we buy, and how much waste we are willing to leave our decendants.

At the 2014 Natural Products Scandinavia tradeshow with our Europe distributor, Ewa, holding a Silver Award for “Best New Packaging Design” for our SAX bread bags.

At the 2014 Natural Products Scandinavia tradeshow with our Europe distributor, Ewa, holding a Silver Award for “Best New Packaging Design” for our SAX bread bags.

Our Nordic tradeshow booth.

Our Nordic tradeshow booth.

Tough Truths about Plastic Pollution

This short 5 minute email came into my email this morning and I thought I would share it with you.
Visual artist Dianna Cohen talks about the urgent need for us all to refuse (and not just recycle) single-use plastic packaging of all kinds. Watch, learn and change!